Downtown Development Manager for Royal Oak Downtown Development Authority
Daniel has 5 years of experience in downtown management, complemented with 10 years of experience in event management, business relations, and marketing. Hailing from his hometown of Harrison, Michigan he began his love of tightknit communities and locally owned storefronts early in life when he wasn’t out enjoying the wealth of outdoor recreation opportunities his hometown afforded to him.
Daniel holds a Bachelor of Business Administration degree in Marketing and Graphic Design from Saginaw Valley State University (SVSU) and a Master of Public Administration degree with a concentration in Local Government Management from Oakland University. While at SVSU in the Saginaw, Michigan area he got a first-hand view of redevelopment in a rustbelt city, which only further deepened his passion for breathing life into a community by way of Main Street.
At the start of his career, Daniel served for several years in entry-level marketing capacities and higher education student affairs, before leaning into his passion for community and small business. Experiences from this early phase in his career provided acumen in advertising, event planning and management, and fiscal management in the public sector. Upon entering local government, he began as an Assistant to the City Manager, where he spent considerable time supporting the Downtown Development Authority in administrative capacities and further worked in policy creation surrounding the budding recreational cannabis industry.
While with the Royal Oak DDA, Daniel has audited the existing marketing and advertising contracts, developed new events such as Shop Royal Shopping weekend and Social District Saturdays, and lead the creation of a Mural Grant matching program and allowance of Street patios in parking spaces for outdoor dining. Quickly approaching his 2nd work anniversary, Daniel currently oversees the authority’s $450k advertising and marketing budget, $400k community gift card program, $1.1M sponsorship and events budget, and the current multi-million dollar project to convert a closed street portion into a downtown pedestrian plaza.
Oakland County, Michigan, located on the northwest side of metro Detroit, is the only countywide Coordinating Main Street Program in the United States. Covering 900 square miles and with a population of 1.3 million people, Main Street Oakland County serves communities rural, suburban and urban in nature. Main Street Oakland County staff and program managers will discuss their revitalization efforts with disadvantaged communities such as Hazel Park, Oak Park and Pontiac, along with the success of Royal Oak; a district that is ever changing and booming after 40 years of targeted revitalization.