Founder & Creative Director at Indigo Life
A self-made entrepreneur Andrew White has been a visual storyteller for more than 20 years. Together, with his wife Lauren White they run Indigo Life, a video production company specializing in entertainment & advocacy content. Decoding Dayton and Decoding Nature are just two of their original series that have been recognized nationally and still growing.
Andrew, Jason and John will share the Decoding Dayton story. Started in 2015 by an organic conversation in John Gowers backyard realizing all of the secrets of the city that needed to be told. Decoding Dayton, invites you to connect and grow with our city. History meets present-day momentum and visions for future growth. Every city, street, and building holds a story waiting to be told and a future waiting to be created. Explore the essential coding of Dayton, Ohio and how it has reshaped over time. Hosted by "Daytopian" locals John Gower (former City Planner and architect) and Jason Antonick (community organizer and banker). Includes 34 episodes filmed from 2016-2020. This original series, produced by Indigo Life, started as a mini-pilot on Facebook in 2016 with 3-minute episodes that saw a watch time completion rate of 10-percent. Seasons 2-4 were hosted on a private streaming service from 2017-2020. The fans asked for more so episode lengths were increased to an average of 10-minutes. The 10-minute episodes saw an average of 75% watch time completion. The team hosted a series of premiere parties where an average of 50 neighbors gathered and shared their own stories. Local economic development organizations and employers have used the series for recruitment of headquarters and employees. The series was so popular a spin-off called Decoding Nature was created in collaboration with Five Rivers MetroParks and won the National Association of County Park & Recreation Officials Award for marketing.