Executive Director of Downtown Tipp City Partnership
Tasha Weaver is the Executive Director of the Downtown Tipp City Partnership, where she’s helped transform
a once-event-heavy nonprofit into a strategic, community-focused organization with a clear brand, strong
partnerships, and measurable impact. A former travel advisor and ghostwriter, Tasha brings storytelling,
structure, and heart to her work—always with the goal of making downtown Tipp City a welcoming destination
and a source of hometown pride. She’s passionate about creating systems that help small teams work smarter,
not harder, and believes that downtowns thrive when people feel seen, connected, and proud of where they
live.
In small towns, Main Street leaders are often expected to be the strategist, event planner, marketer, grant writer, volunteer wrangler, and community therapist—all at once. But trying to do everything often means nothing gets done well, and burnout becomes inevitable. So how do you decide what’s actually worth your time? This session is for anyone leading a small or mid-sized Main Street program with a small team (or no team at all). Tasha Weaver, Executive Director of the Downtown Tipp City Partnership, will share real-world lessons from revitalizing a historic downtown with limited resources but big results. She’ll walk through the choices that made the most difference—from doubling down on storytelling and volunteer appreciation to saying no to projects that looked good on paper but didn’t serve the mission. Expect practical tips, honest reflections, and a fresh lens on what to prioritize, what to pause, and how to stop doing the things that aren’t moving your downtown forward.