Executive Director of the Ohio Travel Association
Melinda Huntley is executive director of the Ohio Travel Association. Her career has included leadership and communications roles with Cedar Point, destination marketing organizations and The Ohio State University, where she worked with communities and businesses to identify, strengthen and share distinctive visitor experiences rooted in local character. Known for her practical, solutions-focused leadership style, Melinda brings people together to elevate important places including historic sites, cultural destinations, trails and outdoor recreation sites, and downtowns. She has developed and led programs focused on leadership, visitor experiences, place-based storytelling, group travel readiness, guest satisfaction, board governance, and others. Melinda serves as a Commissioner for America 250-Ohio and has contributed to numerous statewide and national boards, committees and task forces involving tourism, workforce development, education, heritage and trail development. Throughout her career, she has been committed to helping communities recognize the value of their important places and build stronger connections to reach shared goals.
Every community carries a story, but that story may be outdated, incomplete, or shaped by how others have defined it. This breakout will help participants identify the inherited narratives influencing how residents, visitors, and leaders see their community. Participants will explore how to uncover the visible and invisible qualities that make a place meaningful, strengthen resident pride, and communicate a more authentic and compelling story that can guide tourism, revitalization, and future investment. The learning objectives for this session include: * Identify one limiting or outdated story influencing their community. * Recognize tangible and intangible assets that offer a fuller story. * Distinguish between a perception problem and an experience problem. * Draft a more truthful and forward-looking community narrative. * Select one action they can begin within 30 days.