Founder of Merchant's Edge
Andrea Hoover is the founder of Merchant's Edge, where she helps brick-and-mortar businesses build stronger strategies, better systems, and greater visibility. Drawing on more than two decades of experience owning and growing businesses in a small-town downtown, Andrea brings practical, real-world insight to the challenges business owners face every day.
In addition to her work with Merchant's Edge, Andrea serves on the Board of Directors and Economic Vitality Committee for the Downtown Tipp City Partnership, giving her a firsthand perspective on the opportunities and challenges facing Main Street organizations. Through her webinar partnership with Heritage Ohio and her work alongside downtown leaders across the state, she has become a trusted resource for helping businesses and communities thrive together.
Andrea's presentations are known for being practical, approachable, and filled with ideas participants can put to work immediately.
Downtown leaders often find themselves repeating the same work...recreating communications, scrambling before events, and trying to keep businesses engaged, often without a clear system. This session introduces a simple, practical framework to help directors move from reactive to repeatable, using three core systems that support consistent communication, business visibility, and seasonal planning. Grounded in real-world small business experience, this session focuses on what actually works in busy downtowns. Attendees will see how small shifts in structure can reduce overwhelm, improve follow-through, and create stronger, more consistent engagement across their business community. The goal is not to add more to your plate, but to make what’s already there work better.