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BRANDING YOUR ORGANIZATION

10:00 AM - 11:30 AM |BEN MULDROW

Many of you have new brand systems, but what do we do with them? In this presentation, you will learn about Brand Score, a tool that will help you measure your success in implementing your brand. We will discuss creative ways communities have expanded their brand and see examples of how brands come to life. There will be plenty of examples from around the country as well as time to dig in and ask questions about problems and challenges you might face.


MYTH OF THE RETAIL APOCALYPSE

2:00 PM - 3:30 PM | KATHLEEN NORRIS & SHARON WOODS

The ‘retail apocalypse’ is and remains a myth - and that will continue to bode well for new towne centres and traditional downtowns. A google search for the so-called "retail apocalypse" generates more than 13 million results. Even so, brick-and-mortar retail was actually continuing to grow up to the current economic crisis and pre-pandemic data actually forecast a confident future for urban and town planners, developers, investors, and merchants. Our presenters will engage in a lively discussion about how the changing lifestyles of migrating households will generate new opportunities for cities and urban places of all sizes. It is essential to debunk the myth of the “retail apocalypse” and change the dialogue about the future of retail nationwide, in our downtowns, and all urban settings. By challenging mainstream media and shifting the conversation, new faith and encouragement can be instilled for many of our colleagues across many overlapping professions.  


LEGACY CIRCLE RECEPTION

5:00 PM - 6:00 PM | Paul edmondson

Legacy Circle members will have the opportunity to chat and visit with their friends and peers throughout the state. Paul Edmondson, CEO and President of the National Trust for Historic Preservation, will join and bring us up-to-date with the 2020 national landscape on historic preservation topics and activities.

MONDAY, AUGUST 24

TUESDAY, AUGUST 25

PRESERVATION IN THE AGE OF PANDEMIC

10:00 AM - 11:30 AM |ED MCMAHON | AIA HSW

This session will show how real estate and land use are changing due to the pandemic and other trends. It will then discuss all the ways that communities can use historic preservation and the Main Street Approach to economic development to revitalize communities and neighborhoods while also addressing critical issues such as affordable housing and equitable development.


BUILDING THE RIGHT BOARD

2:00 PM - 3:30 PM | MARC SMILEY

Building a board is critical.  But building the right board for our organization and for what our community needs, is even more important.

For too long, our work at board development has been passive, at best.  Building the leadership at the top of the governing role is rarely a priority.  Group engaged in board development treat it like a short-term transaction, rather than a long-term investment.

This session applies the best principles of board development and governance with an equity lens of community representation and support. This workshop will not only challenge your notion of what your board should look like, but also give you strategies and tools to create the board you need.

HAPPY HOUR: MAIN STREET NETWORKING

5:00 PM - 6:00 PM | PATRICE FREY


Main Street Happy Hour. Join in on the fun as you get to socialize with your peers from around the state. Special guest Patrice Frey, President and CEO of Main Street America, will share the latest on her perspective on revitalization and recovery efforts from around the country.

WEDNESDAY, AUGUST 26

TOTAL IMPACT: REBUILDING A COMMUNITY

10:00 AM - 11:30 AM |SETH BAKER |AIA HSW

The Van Wert County Foundation has taken on the most ambitious project in the state. Their plan is to revitalize 80,000 sq. ft. of downtown, making use of all of the financial tools available. This total transformation includes very challenging historic projects, converting 40-50 buildings into a vibrant mixed-use destination.  Join Seth Baker the Executive Secretary for the Van Wert County Foundation and learn why the Foundation has determined investing in their community will be a game changer.


TWISTED PRESERVATION

2:00 PM - 3:30 PM | FRANK VAGNONE 

Franklin Vagnone, founder of Twisted Preservation Cultural Consulting and President & CEO of Old Salem Museums & Gardens/Museums of Early Southern Decorative Arts, shares unique issues pertaining to House Museums & Historic Sites, and figuring out a way forward during the COVID-19 pandemic.

HAPPY HOUR: THE BUILDING DOCTOR IS IN

5:00 pM - 6:00 pM | SHPO STAFF

This Happy Hour will feature the expert staff from the State Historic Preservation Office/Ohio History Connection, who will be on hand to answer technical questions and provide tips on how to recognize and solve some of the most common sources of problems in maintaining older buildings.  You should be able to make informed decisions about repairs and improvements. Come to the Happy Hour prepared with pictures to help explain your building challenges.


THURSDAY, AUGUST 27

TRULY INCLUSIVE COMMUNITY ENGAGEMENT

10:00 AM - 11:30 AM |VELYNN BROWN

The opportunity to reach across our traditional workplace norms is now. New virtual realities give us both the and opportunity and extended reach to develop and refine on our historical preservation and Main Street work norms. With access to broadening the neighborhoods of our community – including those typically underserved and left out – we have this moment to do something we’ve never done before.

The time to be an extended community is way overdue. In this workshop we will learn what it means to be community.  The invitation to be a more just, inclusive, and equitable neighbor is also now. Due to the historical racial traumas and impact of our country’s oppressive past, the time to be in community is needed now more than ever.

The session will also explore extended impact of truly inclusive community engagement underscored by a commitment to racial healing.


JACK OF ALL PRESERVATION TRADES

2:00 PM - 3:30 PM | JIM TURNER & NICHOLAS REDDING

Historic rehabilitation does not happen without the skilled work of preservation trades.  The men and women who know how windows, stone, slate functions as part of historic buildings.  Jim Turner and Nicholas Redding will share their experience in training trades people in historic preservation specialties. You will learn where training is available and how this training translates into fulfilling careers. You will hear directly from graduates about their experiences in how they have launched into new careers.

HAPPY HOUR: YOUNG PROFESSIONALS CAREER ADVICE

5:00 PM - 6:00 PM | TBD

Enjoy the opportunity to chat with seasoned pros as to opportunities and challenges of finding your dream job, or advancing your career. Special guests include:

Kevin Pape, President of Gray and Pape Heritage Management, a cultural resources firm.

Amanda Terrell, Director of Ohio’s State Historic Preservation Office/ Ohio History Connection.

Jim Turner, Owner, Turner Restoration, historic preservation trades specialist, and educator.

Jessica Flores, Owner of Preservation Forward. 

FRIDAY, AUGUST 28

Thank you to Gossman Group for sponsoring today’s sessions!


UNDERSTANDING THE WHO AND THE WHAT BEFORE THE WHERE

10:00 AM - 11:30 AM | BEN LEVENGER

As important as economic development is, blindly building for progresses sake is not efficient. It is important that a community understand WHO they are building for and WHAT they are building for before undertaking any economic development-based projects. This lecture will deep dive into the process for creating a clear vision of WHO and WHAT for economic development projects. Through creation of this vision a council or group of elected officials will have a singular vision to implement that is backed by the community, meets the community’s needs/desires and will help improve the quality of life for residents. As key takeaways from this lecture will be action items for each participant to help implement at a municipal level before undertaking any economic development process. Specific elements as take-aways are: a question list for all officials to answer, goals for visioning and consensus setting and most importantly strategies on how to ensure the development work stays “true” to the vision.


CREATIVE ZONING: SUPPORTING PUBLIC ART IN YOUR DOWNTOWN

2:00 PM - 3:30 PM | LIZ VIA GOSSMAN | AIA LU

Public art is any work of art visible from a public space - whether the artwork is publicly or privately funded, or the space is publicly or privately owned.  It consists of visual art, such as statues and murals, performance art, such as musical and theatrical events, and other creative practices that spur community dialogue, connect communities and issues, generate economic activity, or humanize the built environment.  In other words, public art is the perfect complement to other main street activities designed to revitalize your downtown.  But what happens when your desire for more public art in your downtown runs up against regulatory roadblocks such as zoning and design review.  For example, when does a mural cease to be art and become a sign?  Or when do those historic ghost marks on the old feed store cease to be a sign and become a piece of art to preserve?  In this session we will explore the regulatory issues around implementing a public art program through case studies and Q&A.

MONDAY, AUGUST 31

BUILDING CODE OFFICIALS ARE PART OF YOUR REVITALIZATION TEAM

10:00 AM - 11:30 AM |TIM MONEA | AIA HSW

Existing buildings provide unique challenges that typically are not encountered in new construction. Older or historic buildings, even if constructed in full compliance with the building code adopted at the time of construction, are often lacking modern safety features required in current codes. Although building owners are not required to modify buildings as codes change, once an owner decides to modify a building the current building code becomes applicable. But to the relief of many, the building code has many paths for compliance including some that are less restrictive.


ACCESSIBILITY REQUIREMENTS FOR MULTI-FAMILY HOUSING IN HISTORIC BUILDINGS

2:00 PM - 3:30 PM | MELINDA SHAH & RACHEL EIFERD | AIA HSW

Since the American’s with Disabilities Act was passed in 1991, the way buildings, including historic ones, can serve all users has shifted. With a growing number of historic buildings being adapted for housing, it is important to understand what the requirements are for accessibility so they can be incorporated into renovation projects to create not only code-compliant, but functional spaces for everyone.

HAPPY HOUR: CREATIVE USES FOR PUBLIC SPACES

5:00 PM - 6:00 PM | TBD

In this new time of ours, we are looking for spaces in which we can ‘gather’ and try to capture a little bit of normalcy. Public space has become the answer to that need. Across the state, communities have lifted the red tape and made public space what it should be, public. It has become an extension of businesses, commerce, social time and necessity. In this happy hour we will hear from a few communities who have ‘done it best’ in this time of crisis. From city support down to answering the questions like, ‘who will wash the tables,’ we will explore those conversations and how obstacles were overcome for the greater good.

TUESDAY, SEPTEMBER 1

ENGAGING WITH YOUR LOCAL COMMUNITY: COMBAT THE NASAYERS & BECOME BEST IN THE STATE

10:00 AM - 11:30 AM |JASON DUFF

Revitalizing a downtown is hard work. And if you are in the trenches, you have probably heard some really negative feedback, been told you will fail, and felt pretty lonely. Jason Duff has heard and felt those same things. But by building a team of doers and creators and working together with entrepreneurs and local officials, Bellefontaine is back on the map. Jason will walk you through his revitalization story, and share tips on how to build consensus, to combat negativity, to blaze a new trail, and show the world that small towns are back.


MARKETING YOUR RETAIL STORE IN THIS CRAZY NEW WORLD

2:00 PM - 3:30 PM | BOB NEGEN

Join Bob Negen of WhizBang! Retail Training for this lively and inspirational seminar that will offer insights on how to rebuild your business and get customers back shopping with you during these challenging times.

The world has changed and so must your marketing efforts. You need to adapt and be more creative. Today’s marketing must focus on giving your customers options on ways to buy from you. Now more than ever you need to engage more and communicate clearly.

You’ll learn how to develop a new marketing mindset as well as learn tested tactics to jump start your sales again. Plus, get your questions answered.​​​​​​​​​​​​​​

HAPPY HOUR: COOL IS EVERYWHERE

5:00 PM - 6:00 PM | MICHAEL ARNAUD

Join author and photographer Michael Arnaud of Cool is Everywhere, to discuss adaptive reuse examples from across the country. Michel has been studying the spread of urban life into smaller towns for years now, looking at how today’s architects are blending the past with the present in exciting ways.


One lucky participant will enjoy a door prize free copy of Cool is Everywhere.

WEDNESDAY, SEPTEMBER 2

DOUBLE-SESSION: SUCCESSFUL SPONSORSHIP IN A COVID-19 WORLD

10:00 AM - 11:30 AM , Continued AT 2:00 PM – 3:00 PM | SYLVIA ALLEN

So, what’s happening in the sponsorship world? It feels like nothing…yes? Attend this special two-parter, led by sponsorship guru Sylvia Allen, to find out how to survive in today’s sponsorship world. Learn about what has changed and what hasn’t, and exchange ideas to learn from each other. We’ll focus our morning session on the sponsorship process. In the afternoon we’ll focus on individual projects and programs.


If you have sponsor materials you would like Sylvia to potentially discuss and review during her sessions, please email your documents to officemanager@heritageohio.org. 


HAPPY HOUR: PITCH PARTY

5:00 PM - 6:00 PM | FRANK QUINN

Join us for our 2nd Annual Pitch Party at Wednesday’s (September 2) Happy Hour!


Heritage Ohio’s Pitch Party is back again this year for our annual conference, thanks to the generous support of Ulmer & Berne LLP, and like all aspects of this year’s conference, will happen virtually.


What is a Pitch Party Happy Hour? Here’s how it works: anyone attending our Wednesday, September 2, Happy Hour (beginning at 5pm) who represents a nonprofit organization can sign up to participate. We’ll draw 3 names at random, and the three names chosen will have the chance to give Happy Hour attendees their 3-minute pitch about their organization, what it does, and why they deserve the $1,000 grand prize.


Do you hope to be a pitcher? If so, think about your key points to get across creatively in just 3 minutes, well ahead of the Happy Hour. Then, if you’re chosen, you’ll have the opportunity to sell your good work, your need, and how our conference attendees can join you to move your organization’s efforts forward.


How will the winner be chosen? Beginning at 6pm on Wednesday, we’ll open a special donation page on our website for 22 hours. Voting will close at 4pm on Thursday, September 3. You will have the opportunity to donate to one, two, or all three or the organizations highlighted during the Happy Hour. One dollar donated to the organization=one vote. The organization receiving the most votes (dollars) will receive the cash prize of $1,000, in addition to every dollar raised during the 22 hours. We’ll announce the winner at the beginning of Thursday’s final conference Happy Hour.


Although the winner will receive the $1,000 cash prize, none of the 3 organizations will go home empty-handed, as the 2nd and 3rd place finishers will also get to keep every dollar raised through the 22-hour voting period.


So, if you’re part of a great organization and you’d like a chance to win, add your org name to the list at Wednesday’s Happy Hour and get ready to (hopefully) pitch and win!

Thank you to Ulmer & Berne LLP for being this year’s Pitch Party sponsor!


THURSDAY, SEPTEMBER 3

OHIO & FEDERAL HISTORIC PRESERVATION TAX CREDITS

10:00 AM - 11:30 AM |MARIANGELA PFISTER & LISA BROWNELL | AIA HSW

Learn about the application and competitive scoring process used to evaluate applications for the Ohio Historic Preservation Tax Credit program. Lisa Brownell from the Ohio Development Services Agency will review all scoring measures and explain funding pools, application review timing, and program requirements. Lisa will also review the Pipeline Initiative, which provides grants and technical assistance to prepare properties for tax credit redevelopment through National Register nomination, explaining current funding opportunities and application processes.

In addition, this session will also review the application for federal historic preservation tax credits, where you will learn how to perfect your submissions, including what is involved in submitting a complete/reviewable application to the State Historic Preservation Office and National Park Service. Mariangela Pfister from the State Historic Preservation Office will explain best practices and considerations when completing the federal and state Historic Preservation Certification Application documents to ensure your rehabilitation will be reviewable and will meet the U.S. Secretary of Interior’s Standards for Rehabilitation. Tips will be offered on submission requirements, efficiently navigating the application review process, and rehabilitation work items that may require additional attention (e.g. window work). 

This presentation is updated to provide you with the latest tweaks regarding adapting to Covid-19.


REVISITING THE SECRETARY'S STANDARDS FOR REHABILITATION AS APPLIED TO PROJECTS SEEKING FEDERAL TAX CREDITS WITH A PARTICULAR FOCUS ON WINDOWS

2:00 PM - 3:30 PM | JOHN SANDOR | aia hsw

John Sandor will discuss the concept of rehabilitation and the inherent flexibility embodied in the Standards with a quick look at some basics.  He will also outline an approach for reaching a solution for windows and storefronts that covers everything from those that are missing altogether, have been replaced previously, or are surviving historic material.  Considerations of the whole range of concerns including cost, energy, durability and safety will be covered.  

If you have questions you would like to see John address that have applicability beyond a particular building —email those by August 21 to John_Sandor@nps.gov. Include subject line Heritage OH and he will attempt to work them into the presentation.

HAPPY HOUR: PRESERVATION HACKATHON

5:00 PM - 6:00 PM | KYLE SWORD

If given a real-life preservation problem, what would you do? We have a tongue-in-cheek title for Thursday’s Happy Hour as we delve into case studies that discuss real preservation issues and how they were solved. Bring your critical and creative thinking skills as we work through these preservation topics. 

FRIDAY, SEPTEMBER 4

USING INCENTIVES TO DEVELOP SUCCESSFUL PROJECTS DURING THE COVID-19 ECONOMIC RECOVERY

10:00 AM - 11:30 AM |GORDON GOLDIE & NATHAN WARE

Restoring or adaptively reusing historic buildings can bring valuable financial incentives to real estate development projects. Such incentives are more important than ever since credit markets tightened from the economic recession triggered by the COVID-19 pandemic. We will specifically discuss how tax incentives have been impacted by the pandemic, including valuable advice to mitigate the impact of the pandemic upon developers rehabilitating historic buildings, administrative relief granted by the federal government, and legislative changes included in the recent CARES Act.  


The passage of the Tax Cuts and Jobs Act in December 2017 created new opportunities and challenges for developers and financers looking to use incentives to finance projects. In this session, we’ll look at a new incentive stemming from tax reform – opportunity zones – and discuss experiences utilizing the program and important clarifications included in the December 2019 final regulations. We’ll also discuss tax reform’s changes to the federal historic tax credit program and their impact on the value of federal and state credits, the elimination of section 118 deferral of grant income, the transition rules applicable to these changes, and recent regulations clarifying statutory ambiguities. 


We will also discuss such practical experiences as closing historic tax credit syndication transactions, obtaining bridge financing, and choosing a good team of consultants to complete historic tax credit projects, which will be even more important in the wake of tax reform and the economic recession. An active historic tax credit investor will also provide examples of projects where they were able to function as a “one-stop shop” for the project’s financing needs. Our session is intended for those with a basic knowledge of project development. By presenting examples of actual deal structures for some great historic properties, this session shows how various incentive programs can function together, and how you can work with the government agencies, investors, lenders, accountants, attorneys, and preservation consultants who can bring these incentives to your project. A portion of time will be available for questions so that participants can apply what they have learned.   


ZOOMING THROUGH SPRINGFIELD HISTORY

2:00 PM - 3:30 PM | KEVIN ROSE

It is possible to have a fun and engaging tour on Zoom! Though we could not hold our conference in Springfield this year –we are planning to next year! Kevin Rose will give an introduction to the rich history of Springfield, to whet your curiosity so you won’t want to miss our conference in Springfield 2021. Kevin is the historian for the Turner Foundation. His research focuses on the history of Springfield’s built environment and how architectural sites are interpreted to the public. He has researched and developed over forty walking and bicycle tours, with topics ranging from early-Victorian neighborhoods to modern architectural landmarks of the 1970s.